With a social media plan, tool, and calendar in place you’re already onto a good start. But before we fill in these aspects, we shouldn’t forget who we’re doing it for. To create a social media strategy that fits your target audiences, we first research who you want to be aiming your efforts to. After this, we decide which channels fit your audiences and set KPI’s— or key performance indicators— for every channel you’re going to be using.
Based on the channels, your buyer persona’s, and your goals we’ll start creating and distributing social media content. But your social media efforts don’t end after distributing social media content and possible campaigns. To measure the results of your social media efforts, we monitor the interactions and conversions with implemented pixels, social listening tools, and reports dashboards.
With the data generated from both organic and paid social media content, we optimize future efforts the better reach the audiences, improve engagement, and stimulate conversion.